Advanced SEO Course
SEO stands for Search Engine Optimization and it is used to increase a website’s online visibility. SEO techniques are applied to bring more visitors to a website. High website traffic helps to increase brand awareness and has the potential to convert visitors into customers. A website ideally wants to be at the top of the search engine result page. Companies want to be at the top of Google search when a prospective customer types a topic relevant to their business. All competing companies fight against each other to secure that top place and it is achieved through Search Engine Optimization.
SEO is used to answer queries of potential customers and when SEO is properly done, it can provide the company with topical authority in their field. This leads to brand trust which is later converted into brand loyalty.
Scope of SEO course?
Digital marketing is on top when it comes to business support and in the present day world, companies cannot survive without digital marketing. Majority of customers discover companies through internet searches and SEO is that branch of digital marketing that connects customers to company websites. An SEO expert is responsible for taking the company website to the top of the search engine results page. There is a lot on the cards for SEO aspirants with the ever so increasing demand for SEO professionals.
An SEO expert is the one who performs page optimization across a website to ensure that search results are relevant. SEO experts create a positive user experience for the website that helps to increase website traffic, lead volume and brand value. SEO expert optimizes landing pages for search engine optimization and performs keyword research including discovery and expansion of keyword opportunities. An SEO expert needs to research and create quality content to take a client website to the top of the Search Engine Results Page.
Search Engine Marketer
Search Engine Marketing is a broader concept that also covers search engine optimization. A search engine marketer needs to be skilled in Pay Per Click marketing (PPC), advertising, and customer relationship management.
Digital Marketing Specialist
An SEO expert can switch to digital marketing after broadening skills using their SEO expertise. Digital marketing specialists are expected to handle Search Engine Optimization, Search Engine Marketing Pay Per Click and social media. This post adds the responsibility of implementing marketing strategies to increase business revenue.
search engine optimization specialists have the scope of switching professions to become marketing consultants. They are expected to work with businesses on a client basis to improve their marketing and strategic planning. They are the ones who find business solutions according to the specific needs of the clients. Marketing consultants have knowledge of multiple industries which is utilized to find solutions.
Marketing Analyst is the one who tracks the performance of existing campaigns, identifies and finds new opportunities and generates and presents reports based on data.