Digital Marketing Course in Kannur | EIDM | Kannur

Common Terms you will come across in Digital Marketing

Digital marketing has become an important business development strategy in today’s competitive world. The demand for digital markets with the right skills is increasing and is expected to rise further. 

For anyone looking to succeed in this fast-paced industry, it is essential to understand the key terms and techniques used in digital marketing. 

Here are the most common terms that you will come across when you sign up for a digital marketing course in Kannur or start your career in this field:

Search Engine Optimization

The process of optimizing a website and its pages to improve the visibility and ranking in search engine result pages. 

Social Media Marketing (SMM)

SMM involves both organic and paid promotion of products and services on social media platforms like Facebook, Instagram, YouTube, Twitter & LinkedIn. 

Pay-Per-Click (PPC) Advertising

A digital marketing strategy in which advertisers need to pay each time when a user clicks on their ad. Paid advertising easily ranks the pages on top of search result pages.

Email Marketing

The use of emails to promote a brand and engage with the audience. Emails can be sent in bulk, i.e. to a large audience with a general interest, or they can be personalized according to the target. 

Content Marketing

Content marketing involves developing and distributing creative and quality content for the purpose of SEO, to attract the audience, or to convey messages to them. 


Utilizing data in a statistical way to understand the users, measure the performance of campaigns, and to make data-driven decisions.

Affiliate marketing

A promotional advertising strategy is where a business pays a commission to the promoter for bringing a sale to the business.

Influencer Marketing: 

Seeking the help of influencers with large social media followings to promote/make the sale of products and services. 


The amount to be spent by a business when someone clicks on their paid advertisements. 

Conversion Rate Optimization

The process of improving a website’s aesthetics, SEO components, and content to increase the number of website visitors who take a desired action like making a purchase, filling out a form, or signing up for newsletters.


The percentage of users who click on the links placed in advertisements like Google Ads, emails, social media etc. 

Bounce Rate

The percentage of visitors who land on a page and leave the website without taking an action and or without visiting other pages of the website. 

A/B Testing

The process of testing two versions of anything among a target audience, for example, a design, a piece of content, and so on. This is done to examine which one performs better and brings a higher chance of conversion. 


CTA refers to any element that prompts the visitor to perform a specific action like purchasing, signing up, subscribing, etc.  

Google Ads 

An advertising platform from Google in which advertisers bid an amount to display their ads to web users. 

Sales Funnel

The sales funnel or purchase funnel is the theoretical representation of the purchase journey of a customer. It mirrors the path taken by a lead in becoming a customer and also helps marketers in understanding which stage, the customer is currently at. 

By signing up for a Digital marketing course in Kannur you can gain a deep understanding of these concepts and learn how to apply them in practice. At EIDM, one of the best digital marketing institutes in Kannur, we offer comprehensive digital marketing courses including both Online digital marketing courses and Offline digital marketing courses. To land a promising career in digital marketing, enroll today!