Search Engine Optimization (SEO) is the process of optimizing the visibility of a landing page or a website in search engine results. The sole aim of this digital marketing strategy is to get the sites/ web pages higher ranks on search engine result pages (SERPs). The results of SEO are often referred to as “natural”, “organic”, “unpaid” or “earned” results.
The higher the rankings, the more frequently a site appears on the search result pages & the more visitors it can attract. The visitors are referred to as traffic, and the goal of SEO is to convert this traffic into potential clients.
SEO can improve the relevance and authority of a web page and it works by using unique copies, relevant keywords, non-duplicate content, site links, and other similar tactics. By mastering an advanced training program in SEO from a reputed institute like ours, you can step into this promising career which is growing in size day by day.
Here are a few insights into common SEO tactics and procedures used to rank a website in search results:
- On-page SEO
It is the SEO technique of optimizing the content and structure of a given webpage in order to rank them higher in search engine results for keywords relevant to that webpage. There are many ways (for example writing blogs with keywords for SEO) that marketers use On-page SEO to increase rankings. Some important elements of On-Page SEO include Page title, Page content, Internal linking, Meta description, Headers, and Page URLs.
- Off-page SEO
Off-page SEO is the method of utilizing the power of other websites to boost your web pages. The ranking of a webpage can be improved by using external sites to link back to it. This can be achieved through a variety of methods such as guest blogging, creating press releases, article submission, image submission, forum submission, influencer outreach, and so on.
- Technical SEO
Technical SEO is a set of practices used to optimize the entire website and make it easier for search engines like Google, Yahoo, Bing, etc. to find that website. The website and server optimizations associated with technical SEO will help improve organic rankings and index the site more efficiently. Technical optimizations include various techniques like refreshing the site with new content, fixing HTML errors, improving the page speed, optimizing a site for all devices, and so on.
A career in SEO is promising and offers different roles to choose from. You can start your own marketing agency, work as a freelancer, or get hired as a digital marketer or SEO analyst for managing SEO strategies for various clients.
We, at EIDM, offer an advanced specialization course in SEO that will help you learn all the important aspects of search engine optimization. The courses are tailored for all who have an interest in learning digital marketing, and you don’t need to have any prior experience or technical knowledge on the same.
Since SEO has become an important strategy for business promotion, there is no doubt that mastering a course in SEO will help you land a rewarding career and secure your future.