or an Offline digital marketing course, a person can develop effective digital marketing strategies and optimize marketing campaigns for better performance.
Here is a list of top tools and techniques you will learn in a comprehensive digital marketing course:
Search Engine Optimization (SEO) tools: Search engine optimization tools will help you optimize your website for search engines and improve your search rankings. They include various on-page, off-page, and technical SEO tools that can help with keyword research, tracking rankings, and analyzing backlinks.
Social Media Marketing tools:
Social media management tools like Meta Business Suite and Facebook Ads Manager help to schedule and publish social media posts, track engagement, and analyze your social media profile & page performance.
Email Marketing tools:
You will learn about email marketing tools like Mailchimp that help to create and send newsletters, promotional emails, etc. and set up automated email campaigns.
Analytics tools like Google Analytics bring an easy way to track your website’s traffic, user behavior, and conversion rates. This tool will help you make data-driven decisions and optimize your website for better performance.
Pay-per-click (PPC) advertising tools:
You will learn how to use PPC advertising tools like Google Ads to create and manage ad campaigns, target specific audiences, and track conversions.
Content Marketing techniques:
Content marketing course topics cover various tools, techniques, and strategies for creating unique and engaging content, and promoting your content using various channels. Google Docs, WordPress, Grammarly & plagiarism checkers are some of the popular and useful tools that help promote your content marketing strategies.
Video Marketing tools:
Video Editing tools like Canva can create and edit short videos that can be used for your marketing campaigns. Platforms like Vimeo serve as a video marketing medium to host videos and track their performance.
Web Design and Development tools:
You will learn how to use website hosting services and website builders like WordPress to create and design websites, optimize them for search engines, and monitor their performance.
EIDM is a reputed digital marketing institute that offers comprehensive Digital marketing courses in Kannur. The course is designed for anyone aspiring to learn digital marketing. The updated syllabus we follow and the experienced trainers at EIDM can help you land a promising career.